Hobot

Role: Web Developer / Integrator

Stack: Bitrix, Aspro

Description:

A multi-page online store for the official distributor of Hobot robot vacuum cleaners and window washing robots, including the sale of accessories and spare parts for them.

Technical and Design Features:

Industrial minimalism based on Aspro: A ready-made high-tech Aspro solution was used and customized to match the brand's corporate identity. Clean design in blue and white tones, large typography, and a well-thought-out catalog grid.

Powerful Catalog with Filtering: A convenient product catalog with filters by equipment type (floor and window washing robots), brands, stock availability, and specifications. Product cards feature promotional badges (discounts, gifts, "Hit").

Detailed Product Cards: Product pages include a photo gallery, videos, tabs with detailed technical specifications (dust container volume, cleaning area, operating time, etc.), warranty information, and availability.

Blog with Reviews and Tips: The "Blog" section is implemented as cards with categories, where the company publishes useful articles on choosing equipment, care tips, and reviews of new products (e.g., "How to choose a window washing robot"). This is an excellent tool for SEO promotion.

Comprehensive Client Ecosystem (B2C and B2B): The site features a full set of service sections: "Tech Support" (with model search and manuals), "Trade-in" (exchanging an old robot for a new one), "About Company" with information about the official distributor status, as well as an interactive "Contacts" page with a map of service centers across Russia and CIS countries.

Interaction Features: Various lead capture forms are implemented (e.g., a "Secret Promo Code" modal window to retain users and encourage purchases), an online chat button, a newsletter subscription form, and a "Recently viewed" block to increase conversion.

Result:

Thanks to a successful combination of Aspro's standard features and custom customization, the site turned out to be fast, functional, and highly scalable for a growing assortment. The focus on quality content (articles, video reviews), convenient filtering, and service sections allowed for creating a full-fledged platform that effectively sells complex household appliances and strengthens trust in the Hobot brand.