Diamant

Role: Web Developer / Integrator

Stack: Bitrix, Aspro

Description:

A multi-page online store for the "Diamant" jewelry house, specializing in the sale of jewelry (rings, earrings, pendants, bracelets) and wristwatches.

Technical and Design Features:

Classic "Expensive" Design: An elegant, minimalist style executed in white and light gray tones with an accent red color for buttons and highlighting promotions. The main focus is on high-quality, large-format photography of jewelry pieces.

Powerful Aspro-based Catalog: Utilized the ready-made solution's functionality to implement complex smart filters (by product type, price, metal (gold/silver), inserts (diamonds, cubic zirconia), ring size). Convenient pagination and product sorting are implemented.

Detailed Product Card: Product pages include a photo gallery, size selection, stock availability, a "Buy" button, tabs (Description, Ask a Question, Availability), as well as a "Set" block displaying matching jewelry. A "Previously viewed" block is present to retain the user.

Marketing Blocks and Content: The main page features bright promotional banners, "Hit sales" blocks, category navigation, lifestyle imagery, and detailed SEO text about the company.

Service Sections: A contact page with an interactive map, a feedback form, addresses of boutiques and workshops, as well as full-fledged "About Company", "Delivery", and "Services" sections. The site header includes item counters for the cart and favorites.

Result:

The site turned out to be elegant, functional, and extremely user-friendly. The ready-made Aspro solution allowed for the rapid deployment of powerful, scalable e-commerce functionality, while the custom adaptation to the jewelry house's corporate identity gave the site a premium look that fosters brand trust and increases sales.