"Невская перспектива" LLC

Role: Web Developer / Designer

Stack: Custom CMS, XSLT/CSS/JS

Description:

A multi-page corporate website for a company providing accounting outsourcing, audit, and consulting services.

Technical and Design Features:

Business B2B Design: A strict, laconic, and trustworthy style. The primary palette is based on a combination of deep dark gray/black, white, and a vibrant corporate green (used for highlighting CTA buttons and advantages). High-quality thematic photography is used to create the image of a reliable expert.

Lead Generation on the First Screen: A well-thought-out structure focused on conversion. The first screen features a large offer and immediately grabs attention with a "Get a consultation from the chief accountant" form (phone input field).

Visualizing the Value (Social Proof): Blocks like "Objective Reasons" and "How much we saved our clients" with large numbers and icon pictograms serve as powerful arguments for decision-making.

Complex Pricing Grids: A detailed pricing block is implemented ("Minimal," "Standard" marked as popular, "Professional"). Modal windows are implemented with detailed descriptions of each tariff, along with a convenient comparison table with checkmarks, allowing clients to quickly choose the right service level.

Interactivity and Engagement: A client reviews carousel, a step-by-step workflow diagram (from first meeting to project launch), "What is included in the service" blocks presented as cards, as well as multiple lead capture points (forms in the middle and at the end of the page).

Result:

The site effectively solves the task of client acquisition. The combination of professional design, highly detailed tariffs, strong social proof (numbers, reviews), and strategically placed CTA blocks successfully converts visitors into targeted applications for accounting services.