Walk and Play

Role: Web Developer / Integrator

Stack:

CMS: WordPress
Plugins: ACF, CF7, custom solutions
Theme: Custom theme

Description:

A vibrant, friendly online store for the brand "Igray Gulyay", specializing in pet supplies (toys, grooming, feeding, accessories). The site targets a mass audience of cat and dog owners, combining full-fledged e-commerce with entertaining and educational content.

Technical and Design Features:

Automated Marketplace API Integration: Customer reviews and ratings are automatically imported from major marketplaces (Ozon, Wildberries, Yandex.Market) via API. Product ratings and "live" reviews are displayed directly in product cards and popular offers blocks, boosting customer trust and eliminating manual data entry.

Interactive Simulators and Instruction Pages: The core technical highlight is a detailed, interactive help section. A unique instruction page for setting up an automatic pet feeder (Petwant F6) has been implemented. It includes an online simulator of the device's interface (where users can set feeding times and select modes) and a step-by-step visual guide with interactive elements, significantly simplifying a complex technical process for pet owners.

Thought-out Catalog Structure: Convenient filters by pet type, task (e.g., "clean teeth", "entertain"), and pet size are implemented. The catalog features a vast number of product cards with promo badges, ratings, and prices.

Content Marketing: The site is packed with useful and engaging content—from the "Events" section (dog shows) to promotions and landing pages featuring a branded cat in blue glasses that accompanies users throughout their journey.

Powerful Lead Generation: "Get the Igray Gulyay loyalty card" blocks are implemented throughout the site, encouraging users to leave their email in exchange for discounts and news.

Result:

An efficiently scalable, highly automated platform that frees the team from tedious price and review updates. Thanks to the unique development of the interactive simulator and visual instructions, the site significantly reduces support team workload and boosts customer satisfaction with complex technology. The bright design and well-thought-out CTA blocks effectively convert traffic into sales and customer retention.