LanorsSPB (MONS)

Role: Web Developer / Integrator

Stack:

• CMS: WordPress
• Plugins: WooCommerce, ACF, CF7, custom plugins
• Theme: Custom theme

Description:

A premium multi-page e-commerce website for "Lanors," a Russian manufacturer of designer decorative coatings and premium paint. The site is designed to cater to both end consumers and professional decorators/designers (B2B), reflecting the luxury nature of the brand.

Technical and Design Features:

Premium, Airy Design: The site utilizes a sophisticated deep green and beige palette with elegant typography and abundant white space. High-quality, immersive photography of interiors and paint textures takes center stage, creating a premium, tactile experience.

Complex Product Presentation: The catalog (WooCommerce) is heavily customized to showcase paint lines (e.g., MONS, Terro, Lanors Art). Product pages feature interactive color palettes ("Palette of the Year"), paint swatch galleries, volume selectors (4.5L, etc.), detailed specification tabs, price tables, and beautiful interior context images for each finish.

Multi-Step Interactive Calculators: The site features specialized calculators, such as "Calculate the cost of painting your interior," which guides the user through a multi-step process (selecting surface type, room types, and paint features) to generate an accurate estimate.

Advanced Lead Generation for B2B: Besides standard forms, a custom modal window is implemented with a "7-second countdown" that offers a free digital palette download in exchange for contact details. Strong CTAs for professional partnerships ("Get a commercial proposal") are strategically placed throughout.

Content-Rich Marketing Blocks: The homepage is structured as a comprehensive brand narrative with sections for professional advantages, flagship lines, special offers, a "Project New Holland" showcase, video integrations, tool guides (rollers, swatches), and a "Useful Arsenal" block.

Streamlined WooCommerce Checkout: The cart and order pages are stripped down for maximum conversion, featuring clear product thumbnails, price calculations, and a simple data form (Name, Phone), ensuring a seamless purchase or ordering process for custom products like paint swatches.

Result:

A visually stunning and highly functional e-commerce platform that effectively communicates the luxury and technical expertise of the brand. The site successfully bridges the gap between commercial retail and professional B2B sales by offering sophisticated product visualization, interactive calculators, and targeted lead-generation tools, making it an indispensable tool for both interior designers and individual buyers.