Rodman

Role: Web Developer

Stack:

• CMS: WordPress
• Plugins: ACF, CF7
• Theme: Custom theme

Description:

A premium multi-page corporate website for an exclusive dealer of Rodman yachts and motorboats in Russia. The site is designed to showcase luxury boats, highlight their technical specifications, and generate high-quality sales leads.

Technical and Design Features:

Luxury Marine Design: The site features a bold, elegant aesthetic using a deep ocean-blue and teal color palette. Large, high-resolution hero images of boats sailing through the water immediately establish a premium, aspirational tone. Clean typography and generous whitespace allow the photography to be the main focus.

Detailed Product Showcase: The core of the site focuses on the model range (Offshore, Ventura, Evolution, MUSE, SPIRIT). Each model card links to a deep, detailed landing page (e.g., Rodman Spirit 31) that includes a video overview, high-quality image galleries, full technical specifications (length, beam, engine options, fuel capacity, etc.), downloadable deck plans, and "Plan of the deck" diagrams.

Brand Authority & Lead Generation: The site emphasizes trust and expertise through sections like "Over 45 years of history," a "10-year warranty" block, and an "About the Shipyard" section. Strategically placed "Order a consultation" forms with fields for Name and Phone are anchored at the bottom of pages and in modal popups to capture contacts from interested buyers.

Multi-Location Contact Integration: To support the company's dealership network, the contact page features a dynamic layout with separate address blocks and interactive maps for both Moscow and St. Petersburg offices, alongside a central feedback form and links to social media.

Result:

The website successfully translates the premium, high-end nature of the boat brand into a digital experience. By combining immersive visual storytelling with comprehensive technical data, it serves both as a brochure and a functional lead-generation tool. It effectively guides potential buyers through the model lineup, addresses their specific queries, and routes them directly to the sales consultants, resulting in a sophisticated and highly effective sales funnel.