LDCI

Role: Web Developer / Integrator

Stack:

• CMS: WordPress
• Plugins: WooCommerce, ACF, CF7, custom plugins
• Theme: Custom theme

Description:

A multi-page B2B website for LDCI, a company specializing in the production of professional lighting equipment (linear, ring, and shaped fixtures, lamps, and accessories). The site serves as both a corporate presentation portal and a full-fledged online store with wholesale pricing capabilities.

Technical and Design Features:

Bold Premium Design: A deep black background combined with vibrant red accents creates a striking, tech-forward image that perfectly highlights the lighting products. The hero section with a massive glowing ring immediately sets the tone and captures attention.

Product Structure: Custom ACF fields allowed for detailed technical specifications (color temperature, wattage, luminous flux, beam angle, voltage, mounting type, warranty) to be displayed in a structured, easy-to-read format. The catalog is built by series with clear pricing, and a quick-view modal allows users to select quantities and calculate potential discounts.

B2B Functionality and Lead Generation: The site’s primary goal is working with corporate clients. This is achieved through dedicated sections for "Industry Solutions" (Business Centers, Restaurants & Cafes, Hotels, Car Dealerships, Residential Complexes), "Our Projects" (Ivanovo State University, Amway, Knight Frank), and "Our Clients" (logos of major brands). Each product card and main page features a "Get lighting consultation" button leading to lead capture forms.

Wholesale Pricing Tables: Product cards include a discount table (e.g., 10% discount for orders over 50 pcs) with automatic recalculation of the final total in the cart.

Trust and Expertise: The "About the Company" page features real production photos, a "Letter to the Director" form, and a clear structure of advantages (own production, fast delivery, 5-year warranty).

Result:

The website became an effective tool for complex B2B sales. It not only presents the product visually but also helps engineers and architects quickly select equipment based on technical parameters, review real-life cases, and immediately get a cost estimate including volume discounts. The fully custom theme and efficient use of WooCommerce ensured high performance and scalability for the growing product range.